POSIVIBE studio typographic brand stationery

Redesign of my logo and branding design that was rejected, just for portfolio purpose.
POSIVIBE studio (positive + vibrations) is brand that provides yoga lessons, massage sessions, community meet-ups and cultural events.
Final design should be natural but modern at the same time, so color pallete includes very harmonious colors like mud, stone, tofee, dull old gold, clay and sand and for contrast I added deep navy blue. Colors takes us to empty beach hidden in mountainous terrain but because of simple desing and minimalistic logo, it still looks modern and elegant, free from cognitive overload we are meeting every day.